Chuck Capps, Executive Manager
360-373-6300
chuck@advantagenissan.com
Adam Green, CarChamp Sales
360-621-5003
adamprincetongreen@gmail.com
ADVANTAGE NISSAN
Chuck Capps – Executive Manager – Advantage Nissan
Background & Personal Life
I lead Advantage Nissan with a deep respect for the legacy my father built when he founded this dealership. He believed in doing the right thing—100% of the time—and that principle still drives everything we do. That legacy continues today in our unwavering focus on customer satisfaction. As I often say, “We may sign the paychecks, but customers make them possible.”
My path to leadership happened naturally. When our former general manager left, I stepped in to oversee day-to-day operations. Since then, I’ve carried forward the values I learned from my dad—leading by example, staying visible, and making sure the customer experience remains central to every decision.
Leadership & Culture
My leadership philosophy is simple: No shortcuts. The work has to be clean. Take care of the customer, every single time. That mindset has helped us earn long-term employee loyalty and build a reputation for excellence. I believe in being present, staying involved, and cultivating a positive work culture. Even a simple “Hey, how are you?” goes a long way. That kind of daily presence matters.
To celebrate our wins, we host a First Friday Feast every month—a catered, all-team lunch that highlights department successes. It’s a time for positivity. Managers nominate an Employee of the Month in advance to recognize standout contributions. There are no negatives—just wins.
Customer Satisfaction & Trust
Under my leadership, Advantage Nissan consistently ranks in the top 1% nationally for Nissan’s Customer Satisfaction Index (CSI). Right now, we’re #3 out of 267 Nissan dealers west of the Mississippi River—something I’m incredibly proud of. CSI is our team’s report card, and we take it seriously. When the scores are strong, we know we’re delivering. If we receive a negative review, we resolve it.
Customer service is part of our daily conversation across all departments. Every single day, we ask how we can improve the customer experience—whether in sales or service. It’s not a once-a-week meeting—it’s a constant discussion.
What sets us apart is our transparency and authenticity. We tell people upfront: We’re different. Sure, everyone says that. But when you actually walk the walk, people notice. We’re not a big corporate store in a metro hub—we’re a community-rooted dealership where people genuinely care.
Philosophy on Sales Team Compensation
Our commitment to doing the right thing extends to how we pay our sales team. We’ve eliminated traditional commission-based compensation. Instead, our team is paid based on unit count and CSI scores. As I tell my team, “New car prices are transparent now anyway. The better your CSI, the better your pay.”
This structure reinforces our customer-first approach and aligns everyone’s incentives with long-term satisfaction—not just short-term sales. I’m proud that we’ve built a place where integrity isn’t just encouraged—it’s expected.
Adam Green - CarChamp Sales
Background and Personal Life
I’m a lifelong Kitsap County resident—I grew up in Silverdale and graduated from Central Kitsap High School. I earned a degree in Comparative Politics from Washington State University, originally planning to pursue a career in law or lobbying. But along the way, I discovered a passion for the automotive industry.
Today, I live in Gig Harbor with my wife of 14 years and our two sons, ages 12 and 7.
This is the only grown-up job I’ve ever had. I’ve been at the dealership for 20 years now, building a reputation for trust, professionalism, and consistency.
What Keeps Customers Coming Back
I make it easy and straightforward. If I don’t know the answer, I say so—but only once. I’ll go find it. I don’t like not knowing.
Over the years, I’ve built a large, loyal customer base. Many of them are long-time clients or referrals. I still remember one family where I sold 24 vehicles across multiple generations—starting with a friend from high school when I was just 19.
Relationship Building Philosophy
I focus on being easy to reach. I program my contact info into the customer’s phone, connect their car’s Bluetooth, and tell them: “If you ever need anything, just push the button on the steering wheel and say, ‘Call Adam.’”
My clients know they can rely on me for honest advice—even if it means recommending a deal that makes the dealership less money. I’ve never been told to compromise my integrity. I have the freedom to do what’s best for the customer.
Sales Style & Approach
I operate like a true professional—punctual, knowledgeable, and focused on relationships.
If you land someone on the right car, you don’t have to sell it. The product sells itself. My job is to answer questions—and not tick anyone off.
I tailor the buying experience to be predictable and pressure-free, whether the customer is pre-approved or just beginning their journey.
Building Trust, Fast
I actually listen. I’m not just waiting to talk or rehearsing my next line—I’m paying attention. That simple habit—being present—helps me earn trust quickly.
Why I’ve Stayed at Advantage Nissan for 20 Years
I’ve never had a reason to leave. Chuck and Aaron (the owners) are amazing. I’ve never been told to lie or hide something. I have the authority to speak honestly, make adjustments, and help people find what’s right—even if it makes less money for the dealership. That’s rare in this industry.
Advice to Buyers
If you’re spending thousands of dollars, work with someone you trust. If you don’t trust the person you’re working with, you’re in the wrong place. And if that’s me—let’s do it. If not, that’s okay too.
What Builds Credit Union Confidence
I believe that over time, the results will speak for themselves. If credit unions track customer feedback like we do, they’ll see the results in survey scores and retention. It’s a long game—but one based on actual experience, not sales gimmicks.